UX/UI Designer, Škoda Auto
Human Machine Interface,
I advocated for a user-centered design mindset and propelled the development of in-car HMI to a modern UX practice considering holistic customer experience.
Škoda had just initiated it's digital transformation when I was hired in 2017. In this context, I became part of a newly defined UX team within the design department. Our impact gradually expanded from the development of in-car human machine interfaces to co-creating a holistic customer experience.