Umeå Institute of Design | 2020 | 8 Weeks Sprint Brand Strategy, User Experience, Industrial Design, Sustainability
The Challenge
Reframing a water-based gardening brand to the needs of people and planet for a sustainable future.
Forecasting
2030
Our biggest future challenge is to adapt human lifestyle to environmental capabilities. While more and more people share less space in condensed metropolitan areas, their ecological footprint out-of-town increases drastically. Huge monocultures destroy nature and risk biodiversity. Fruits and vegetables are carried around the globe and urban areas become unhealthy concrete jungles not worth living. Cities and their citizens have to change for a sustainable use of resources. However, individuals are limited to their given space and have little time or interest for extensive farming. Therefore, gardening solutions have to be self-sufficient.
Rethinking clean living
In the past, Kärcher's view on clean living was to remove dirt and weeds. In the future we must understand clean living as protecting the environment we live in.
Kärcher Mist is an aeroponic system for sustainable and easy urban gardening. With its soilless method, plant roots are continuously misted with a nutrient solution in an efficient water circuit.
